Strapping Yarns: Why People Do and Do Not Wear Seatbelts
- Published: Department for Transport (2008)
- Authors: Christmas, S., Young, D., and Cuerden, R.
- Date Added: 01 Feb 2013
- Last Update: 22 Mar 2013
To identify who does not wear a seatbelt and outline the different reasons for non-use
Data from literature reviews, individual interviews, qualitative workshops and questionnaire surveys
A consistent minority (14%) of UK adults are inconsistent seatbelt wearers.
Increasing seatbelt use by adults aged 30 years and under would save most casualties.
Approaches to encourage seatbelt use could include prompting people to think about their behaviour; providing messages for use in conversation about seatbelts; information on minor not just major consequences of non-use; and on the benefits of seatbelts.
Non-users lack a seatbelt wearing habit.
Habit-forming behaviour could be prompted by offering positive reasons to wear seatbelts in situations where they are typically less likely to be worn.
Habit-forming behaviour could also be prompted by removing reasons for non-use.
‘Driving when there are police around’ was one of the main situations in which people would most likely wear a seatbelt, as was ‘The front seat passenger putting their seatbelt on’.
A separate campaign focussing on rear seatbelt wearing would best tackle reasons for non-use that are unique to the rear seat passenger.