The Relation Between Perceived Risk and Preventive Action: A Within-Subject Analysis of Perceived Driving Risk and Intentions to Wear Seatbelts
- Published: Journal of Applied Social Psychology (1990) Vol. 20 No. 19.
- Authors: Stasson, M. And Fishbein, M.
- Date Added: 01 Feb 2013
- Last Update: 01 Feb 2013
To investigate the role of psychological variables in intentions to use seatbelts across a variety of driving situations
79 university students who were licensed drivers completed a questionnaire about driving in 12 different road conditions. The students entered their responses directly into a personal computer. Factor analysis defined the measures of “intention”, “perceived risk”, “attitude toward wearing a seatbelt”, and “subjective norm”. The correlation between measures was then analysed.
The correlation between intention and perceived risk was not significant.
Attitude and norm measures were significantly correlated with behavioural intention in all 12 driving situations.
Perceived risk plays a smaller role than attitudes and norms in predicting intentions to wear a seatbelt.
As driving situations get riskier intentions to wear seatbelts depend more on subjective norms than on attitude.
Seatbelt campaigns should target attitudes and subjective norms.
Campaigns should promote the benefits of wearing seatbelts, and reduce the perceived costs.
Risk focused campaigns can be expected to have little effect on seatbelt wearing behaviour.
Priced from the British Library