Think! Annual Survey JN: 229150
- Published: Department for Transport, 2012
- Authors: TNS-BMRB Report
- Date Added: 07 Feb 2013
- Last Update: 14 Feb 2016
To use the November 2011 annual survey data to measure road safety attitudes and behaviour among the British population.
Random location quota sample. Omnibus questionnaire survey of 2007 adults aged 16+. Interviews were conducted at the respondents’ homes using CAPI. Significance set at the 0.01 level.
In order of self-perceived effectiveness, the four most effective influences on an individual driving safely were: visible police presence, speed cameras, threat of prosecution/penalties and family.
78% of all respondents felt that not using a seatbelt in the front of a car was dangerous – a 5% reduction from February 2011.
68% of all respondents felt that not using a seatbelt in the rear of a car was dangerous – a slight reduction from February 2011.
10% fewer males than females perceived not wearing a seatbelt in the rear of a car as dangerous.
Younger motorists are more likely than older motorists to know someone who does not wear a seatbelt in either the front or rear of a car.