Think! Annual Survey JN: 229150

  • Published: Department for Transport, 2012
  • Authors: TNS-BMRB Report
  • Date Added: 07 Feb 2013
  • Last Update: 14 Feb 2016
  • Format: pdf

Objectives:

To use the November 2011 annual survey data to measure road safety attitudes and behaviour among the British population.

Methodology:

Random location quota sample. Omnibus questionnaire survey of 2007 adults aged 16+. Interviews were conducted at the respondents’ homes using CAPI. Significance set at the 0.01 level.

Key Findings:

  • In order of self-perceived effectiveness, the four most effective influences on an individual driving safely were: visible police presence, speed cameras, threat of prosecution/penalties and family.

  • 78% of all respondents felt that not using a seatbelt in the front of a car was dangerous – a 5% reduction from February 2011.

  • 68% of all respondents felt that not using a seatbelt in the rear of a car was dangerous – a slight reduction from February 2011.

  • 10% fewer males than females perceived not wearing a seatbelt in the rear of a car as dangerous.

  • Younger motorists are more likely than older motorists to know someone who does not wear a seatbelt in either the front or rear of a car.

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