Evidence that attitude accessibility augments the relationship between speeding attitudes and speeding behaviour: A test of the MODE model in the context of driving

  • Published: Accident Analysis & Prevention, Volume 74, January 2015
  • Authors: Elliott, E. Lee, J.S. Robertson, R. Innes
  • Date Added: 10 Feb 2016
  • Last Update: 10 Feb 2016
  • Format: html

Objectives

To test whether attitude accessibility augments the attitude-speed behaviour relation

Methodology:

Study 1 (correlation design) involved 130 participants completing an online questionnaire measuring the valences and accessibilities of their attitudes towards speeding. Two weeks later, an online questionnaire measured subsequent speeding behaviour.

Study 2 (experimental design), attitude accessibility was manipulated with a repeated attitude expression task. Immediately after the manipulation, 122 participants completed an online questionnaire measuring attitude valence and accessibility, and two weeks later, subsequent speeding behaviour.

Key Findings:

  • Increased attitude accessibility in the experimental (verses control) condition generated an increase in attitude-behaviour correspondence.

  • These findings are consistent with the MODE model’s proposition that attitudes can exert an automatic influence on behaviour.

  • Interventions to reduce speeding could usefully increase the accessibility of anti-speeding attitudes and reduce the accessibility of pro-speeding attitudes.

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