Evidence that attitude accessibility augments the relationship between speeding attitudes and speeding behaviour: A test of the MODE model in the context of driving
- Published: Accident Analysis & Prevention, Volume 74, January 2015
- Authors: Elliott, E. Lee, J.S. Robertson, R. Innes
- Date Added: 10 Feb 2016
- Last Update: 10 Feb 2016
To test whether attitude accessibility augments the attitude-speed behaviour relation
Study 1 (correlation design) involved 130 participants completing an online questionnaire measuring the valences and accessibilities of their attitudes towards speeding. Two weeks later, an online questionnaire measured subsequent speeding behaviour.
Study 2 (experimental design), attitude accessibility was manipulated with a repeated attitude expression task. Immediately after the manipulation, 122 participants completed an online questionnaire measuring attitude valence and accessibility, and two weeks later, subsequent speeding behaviour.
Increased attitude accessibility in the experimental (verses control) condition generated an increase in attitude-behaviour correspondence.
These findings are consistent with the MODE model’s proposition that attitudes can exert an automatic influence on behaviour.
Interventions to reduce speeding could usefully increase the accessibility of anti-speeding attitudes and reduce the accessibility of pro-speeding attitudes.