20’s Plenty

  • Published: Tapp, A. (Bristol Social Marketing Centre) and Toy, S., (Sustrans), 2015
  • Authors: Tapp, A. (Bristol Social Marketing Centre) and Toy, S., (Sustrans)
  • Date Added: 07 Apr 2016
  • Last Update: 07 Apr 2016
  • Format: pdf

Objectives

To explore the effectiveness of social marketing interventions to support the implementation of signs-only 20mph limits.

Methodology

The action-research (i.e. the study was carried out during the implementation of 20mph limit pilot schemes) project had a number of parallel and overlapping workstreams:

  • A literature review to research driver attitudes and behaviour towards speed and best practice in influencing driving behaviour and speed choice;
  • Research to learn from Bristol’s 20mph limit pilots through analysis of monitoring data and in-depth interviews with stakeholders;
  • Study visits to learn from other 20mph limit initiatives through site visits and in-depth interviews with stakeholders;
  • Active engagement with community groups in Bristol to identify and potentially support local initiatives promoting 20mph limit compliance;
  • Qualitative research with Bristol residents to gain insights into attitudes and stated behaviour with regard to 20mph limits;
  • Observations on actual driving behaviour in the 20mph limit pilot areas.

 

Key Findings

The research project resulted in a range of informational material and guidance to make the introduction of 20mph limits successful including:

  • The 8-page booklet Making 20mph stick offers a brief overview of the vision, with ideas and inspiration for putting it into action.

  • The 20mph Research Findings document is an in-depth report including a full review of evidence, case studies from other cities piloting 20mph limits and analysis of the qualitative data including transcripts of the focus groups and in-depth interviews.

  • The 20mph Practical Guide is a step-by-step toolkit aimed at those interested in implementing a signs-only 20mph scheme.

  • A presentation given to delegates at the 20's Plenty envisioning workshop held on 13 March 2012.

Keywords

20’s Plenty, 20mph schemes, action research

Comments

The link above contains links to the project outputs

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