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Wheels, Skills and Thrills

Objectives: This study focussed on young men from areas of social deprivation to try and reduce their levels of involvement in road traffic RTIs. A headline focus was social marketing techniques, but a telematics solution was also used.

  • Author(s): M. Baugh, Prof. A. Tapp, A. Pressley, and Dr P White
  • Published: University of the West of England, 2012
  • Date Added: 08 Feb 2013
  • Format: Adobe Portable Document Format