Guildford Direction Signs Demonstration Project

  • Published: Highways and Transportation Volume 36, Institution of Highways and Transportation, 1989
  • Authors: R. Ball and T. Doherty
  • Date Added: 07 Feb 2013
  • Last Update: 07 Feb 2013
  • Format: pdf


A trial of new sign designs in Guildford to demonstrate how direction signs can be improved to be more informative and effective.


Arising from the 1987 DfT Direction Signs Review, this demonstration project by Surrey County Council and Guildford Borough Council trialled various new sign designs and collated comments and feedback on the proposed new designs prior to recommending them for incorporation into a revision of the Traffic Signs Regulations.

Key Findings:

  • The review recommended a series of measures to improve the quality of direction signing in Britain. Many of the techniques demonstrated were taken forward into a revision of the Traffic Signs Regulations.

  • Measures trailed included changes to the colouring of some direction signs, increased use of warning and regulatory signs and the introduction of junction name signs on all-purpose roads.

  • The new measures provided a greater emphasis on route status, reduces the risk of inconsistency in signing and reduces sign clutter.


Signs and markings, policy, legislation


Robust government document but dated (1991)